Research Analyst & Consumer Moderator
Joanne combines her intuitive approach with her extensive analytical consumer and market research skills to benefit her clients. In the past as an analyst with Nielsen Marketing Research, Joanne provided actionable insight into her clients’ businesses. Clients included Cadbury Beverages, General Mills, Nabisco and SmithKline Beecham. Her experience with start up companies such as Western Wireless demonstrates her ability to “wear many hats” in order to meet all deliverables in a fast paced environment.
In addition to analysis and project management, Joanne focuses on identifying trends that impact consumers. Her specialty is mothers with children at home and the drivers in their lives. She brings an understanding that goes well beyond the superficial "soccer mom" cliché. Joanne recently provided content for an online column for Cranium targeting families.
Joanne graduated from Queens University in Canada with a Bachelor of Commerce (Honors) degree. Joanne is enjoying being the parent of two elementary school children active in both soccer and ice hockey. She enjoys swimming, skiing, golf, and walking her Wheaten Terrier daily.